Recent Projects

Developed with renowned game designer Jane McGonigal on behalf of the World Bank Institute, Urgent Evoke is part social game and part crash course in changing the world.

The Foresight Engine won't tell you what's going to happen in the next 50 years, but it probably knows all the same. Created with our friends at the IFTF, this online game crowdsources ideas, stretches thinking, and casts our sights toward ... the future.

AOK is a social game for social good. The currency is kindness. The collaborators are the founders
of TGO.tv and SHFT.com.

Gameful.org is a "Secret HQ for world-changing game designers" and a collaborative enterprise with
thousands of monsters hell-bent on the positive power of play.

Teh Daily Scrambler is a Twitter race to unscramble the headlines (and get newsified doing it). Just tweet @scrmblr with the #tag and your answer. Odog ckul!

If we didn't promptly answer your email last week, it was probably because we were entrenched in an Applied Gaming Workshop. These one- or many-day sessions tease the senses with Applied Gaming principles and send participants home with their very own game design toolkit (made entirely of magical ideas!).

We built Shmoozl in about the time it takes to cook a lamb, but we’re still proud of this real-time reputation minigame. It brings the simplicity of LinkedIn recommendations to the mayhem of the conference setting.

Survival Horizon is less of a game and more of a daily reminder that, hey, maybe the end of humanity is just around the corner. Developed for the IFTF's Future of Persuasion.

In the shadow of a million-dollar intranet that nobody uses, Zipline is our ongoing conversation about Knowledge Management Systems, usability, and gameplay.

News Archives

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The Power of Applied Gaming

Posted on January 10th, 2010

“The competition is light, fun and no one gets hurt, but it’s public — social,” Reeves said. “My reputation, even if it’s just in the context of the game, is on the line, and I care just a little more than otherwise whether I do all right.”

Thus spouts Byron Reeves regarding the potential of interactive and quasi-competitive energy consumption. He’s part of a Stanford team exploring the powerful application of game psychology in lightswitch-flipping. He continues:

“The whole idea is to use all the powerful psychology of gaming, especially sophisticated, collaborative games, to change behavior in the world of energy,”

We were reminded of this humdinger in the Natron Baxter Bookmarkery following a conversation about the Honda Insight dashboard, and the dots seemed to connect themselves. h/t John Ferrara.

(A month behind on our blog posts — can you tell the Natron Baxter team is working overtime?)

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