The Power of Applied Gaming

“The competition is light, fun and no one gets hurt, but it’s public — social,” Reeves said. “My reputation, even if it’s just in the context of the game, is on the line, and I care just a little more than otherwise whether I do all right.”

Thus spouts Byron Reeves regarding the potential of interactive and quasi-competitive energy consumption. He’s part of a Stanford team exploring the powerful application of game psychology in lightswitch-flipping. He continues:

“The whole idea is to use all the powerful psychology of gaming, especially sophisticated, collaborative games, to change behavior in the world of energy,”

We were reminded of this humdinger in the Natron Baxter Bookmarkery following a conversation about the Honda Insight dashboard, and the dots seemed to connect themselves. h/t John Ferrara.

(A month behind on our blog posts — can you tell the Natron Baxter team is working overtime?)

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