Loyalty, Engagement, and Other Synonyms

Some wise words keep a-comin’ from the mouths at Maritz lately. We’re particularly curious to see how loyalty programs actively evolve the still-amphibious Applied Gaming philosophies, given that they’ve already got such a head start on points systems and basic mechanics. The moment they have us wielding our buy-ten-get-one sandwich card like a game controller, we’re all in.

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