Industry Standard

Of note is the broad application of game mechanics to wildly different industries, audiences, and objectives. A couple examples caught our eye lately: the boys in brown supplementing their training with a little digital asobi and Bayer squirting Applied Game-flavored frosting on the tongue of the diabetes testing market. Regarding the latter’s pin-prickery, young George Dove says “There used to be days when I didn’t want to test … Now, it’s fun.”

h/t @kevinsyli

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