Recent Projects

Developed with renowned game designer Jane McGonigal on behalf of the World Bank Institute, Urgent Evoke is part social game and part crash course in changing the world.

The Foresight Engine won't tell you what's going to happen in the next 50 years, but it probably knows all the same. Created with our friends at the IFTF, this online game crowdsources ideas, stretches thinking, and casts our sights toward ... the future.

AOK is a social game for social good. The currency is kindness. The collaborators are the founders
of TGO.tv and SHFT.com.

Gameful.org is a "Secret HQ for world-changing game designers" and a collaborative enterprise with
thousands of monsters hell-bent on the positive power of play.

Teh Daily Scrambler is a Twitter race to unscramble the headlines (and get newsified doing it). Just tweet @scrmblr with the #tag and your answer. Odog ckul!

If we didn't promptly answer your email last week, it was probably because we were entrenched in an Applied Gaming Workshop. These one- or many-day sessions tease the senses with Applied Gaming principles and send participants home with their very own game design toolkit (made entirely of magical ideas!).

We built Shmoozl in about the time it takes to cook a lamb, but we’re still proud of this real-time reputation minigame. It brings the simplicity of LinkedIn recommendations to the mayhem of the conference setting.

Survival Horizon is less of a game and more of a daily reminder that, hey, maybe the end of humanity is just around the corner. Developed for the IFTF's Future of Persuasion.

In the shadow of a million-dollar intranet that nobody uses, Zipline is our ongoing conversation about Knowledge Management Systems, usability, and gameplay.

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Applied Gaming & Gameful

Posted on October 13th, 2010

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We believe in the deliciousness of guacamole.

We also believe in the power of games to do good for the world. We collaborated in the creation of EVOKE, Coral Cross, Survival Horizon and the Foresight Engine with the hopes of affecting actual, tangible change. And that’s why we believe in Gameful — which saw its closed alpha launch this week — as a profound source for world-changing games and the scrappy upstarts that design them.

Selfishly perhaps, we want to get from Gameful what (probably) every member does: invigorating conversation, creative collaboration, critical discussion, and, yes, the opportunity to turn good ideas into great games that people want to play and clients are willing to fund.

What we plan to give is everything we’ve picked up along the way. We will offer insights and admit to our mistakes. We will identify patterns in discussion and connect unlikely collaborators. We will mediate arguments and highlight agreement. All of which, we feel, is simply part of being a good and gameful person.

There are lots of places to discuss serious games, and even more touting the Gamification fad (admittedly, we have little confidence in the longevity of Gamification, for as much as we think it is important to explore and understand). But in the spirit of Gameful we think there is something wholly unique.

In addition to technical and aesthetic contributions, Natron Baxter is minding the early incarnations of Gameful’s Applied Gaming experience — because, well, we believe that Applied Gaming is the evolution of meaningful engagement. It’s our interest to differentiate from the principles of Gamification, and illustrate how thoughtfully applied game mechanics offer unmatched usability cues, nudge and ritualize behaviors, and warm the very cockles of our hearts. Moreover, we hope to collaborate on the winding narrative of Gameful, and latch onto the very human need to not only play games, but to tell and be told stories.

Frankly, it feels like all these things are possible, and thanks in no small part to our co-conspirators Jane McGonigal and Kiyash Monsef, as well as our Chief Architect, Keith Turner. We’re honored to hover in the same hot air balloon as those chums. And we’re pleased as punch to have you along for the ride.

More soon …

Cheers,
The Baxters

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  1. [...] This post was mentioned on Twitter by Gene Becker and Gaganpreet Singh, Natron Baxter. Natron Baxter said: #gameful in alpha, Baxters in unison: "Fiero!" A little welcome note at http://bit.ly/diuhxc [...]

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